Mercedes: Future & Past
A love letter to the unsung heroes of beer: the salt and the cap. This campaign was a playful ode to the little things—like the satisfying click of a bottle cap or the perfect salt rim on a frosty glass. My job? Making sure our CG cap (courtesy of Head of CG Tim Sepulvida’s genius flip animation and condensation simulation) landed with photoreal weight, while stitching together multiple plates of falling salt, Dos Equis logos, and pint glasses into one seamless "aha" moment.
NUKE SUPERVISOR | CG Street Lights and Road Lines, Tracked Logos, Set Extension, CG Road Lines, Car Reflections, CG Trees & Light Poles, Hill Color Correction, Tracked Logos
CREDITS
Executive Creative Directors: Philip Sicklinger & Marcelo Nogueira, BBDO NY
Senior Creative Directors: Dan Oliva & Scott Mahoney, BBDO NY
EVP, Global Business Lead: Paul Roebuck, BBDO NY
SVP, Senior Director: Phil Brolly, BBDO NY
Account Director: Sonia Aneja, BBDO NY
Senior Producer: Mike Woodall, BBDO NY
Editor: Andy McGraw, Cartel NY
Co-Founder/Colorist: Tim Masick, Co3
President/Partner/Sound Designer/Mixer: Philip Loeb, Heard City
VFX/Finishing: Fancy House of VFX
ECD, Founder: Randie Swanberg
CD/Owner, VFX Supervisor, Lead Flame Artist: Mario Caserta
Executive Producer, HOP: Alex Tracy
Senior Producer: Janine Conway
Production Coordinator: Alanna Morton
Lead Flame Artist: Mark Woit
Comp Supervisor, Nuke Artist: Chris Green
Head of CG: Tim Sepulveda
Lead Modeler/Texture Artist: Joe Thomas
VFX Tech Ops Manager: Andrew Santanastaso
Tech Ops: Hope Bankert