Building the Emerald City—one strawberry twist at a time.

This campaign was pure candy-coated nostalgia. We rebuilt iconic movie moments (Wizard of Oz, Star Trek, Frankenstein) entirely from Twizzlers—animating every licorice brick, ruby slipper, and spaceship to feel deliciously edible. The goal? Make audiences see their favorite films (and the classic Twizzlers candy) in a whole new, very sticky light.